POSITION PURPOSE

Responsible for supporting Prosperity Bank’s sales culture through the coordination and management of bank-wide sales programs. Oversees the development and achievement of sales goals, strategies and tactics. Trains, directs and coaches sales personnel to achieve individual and branch-level sales results.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Assumes responsibility for the implementation and maintenance of an effective branch sales culture.

• Assists senior management in establishing sales tasks and roles.
• Guides branch managers in designing a sales management process that creates and supports a proactive selling environment.
• Establishes annual, 90-day and weekly sales planning processes for achieving branch sales goals.
• Coordinates the design and execution of division-wide sales promotions, contests, and incentives with a focus on achieving/exceeding sales performance expectations.

Assumes responsibility for ensuring branch activities support Prosperity Bank’s service culture.

• Instructs branch personnel on effective customer service techniques and strategies.
• Communicates performance expectations required for superior customer experiences.
• Implements strategies and tactics designed to enhance customer perceptions of Prosperity service delivery.

Provides sales training and instruction for branch personnel.

• Conducts regular observation of employee sales interactions and evaluates adherence to established sales processes.
• Works with personnel to establish specific performance improvement goals and strategies.
• Conducts training related to effective sales presentations and techniques.
• Provides feedback and instruction regarding best practices.

Ensures branch compliance with established sales and marketing protocols.

• Maintains up-to-date collateral materials at each location.
• Ensures that marketing, sales and operating strategies are communicated and executed effectively.
• Serves as an information source regarding the proper implementation of sales and marketing tactics.
• Oversees the proper use of Prosperity marketing materials.

Coordinates the gathering and dissemination of competitive intelligence.

• Routinely assesses competitor’s products and services through the use of mystery shops, office visits, and review of advertising campaigns and collateral materials.
• Analyzes competitor strengths and weaknesses as compared to Prosperity products and services.
• Provides training and instruction regarding the positioning of Prosperity products and services.
• Serves as an expert resource on all sales and service-related programs, processes, tools, aids and systems.

Assumes responsibility for related duties as required or assigned.

• Presents seminars and workshops related to Prosperity sales and service efforts as required.
• Serves as project lead for special projects as assigned.
• Provides backup for other sales positions.
• Utilizes training and educational opportunities to stay current on industry trends and best practices.
• Maintains professional relationships with consultants, vendors and other entities.
• Ensures that work area is clean, secure, and well maintained.

PERFORMANCE MEASUREMENTS

• Sales representatives are well supported in sales activities. Good working relationships and coordination exist with area personnel and Management.
• Professional business relations exist with end-users.
• Company products are professionally and effectively marketed.
• Required records, reports, and analyses are accurate, complete and timely.
• Prosperity’s professional reputation is maintained and conveyed.
• Management is appropriately informed of area activities and of any significant problems. Recommendations for product development, distribution, and sales goals are provided.

QUALIFICATIONS