MARKETING AUTOMATION SPECIALIST- REMOTE Job at Inspira Health Network
The Marketing Automation Specialist works in partnership with the Corporate Marketing & Public Relations team and internal stakeholders to generate, edit, publish, and share content regularly that builds meaningful connections and encourages patients and community members to take action. The Specialist will focus on mass messaging to all subscribers as well as personalized direct-to-patient strategies that include acquisition, nurturing, engagement, and retention campaigns with ad-hoc, drip, and automated tactics. Strong reporting skills and a data-based mentality are a must. This role collaborates closely with other digital specialists on the team to create omnichannel campaigns with active contributions to website and social media efforts.
QUALIFICATIONS:
A. Education: Bachelor's degree in marketing, public relations, communications, or related field and/or comparable experience in digital marketing.
B. Experience:
- 3+ years of professional experience in digital marketing, communication, or related field. Experience in health care is preferred. Recent experience in the specialty area is required.
- Deep understanding of analytics with a proven track record of using data to drive decisions.
- 1+ year experience with email marketing, lead nurturing, marketing automation, and web analytics.
- 1+ year experience with basic HTML and content management systems.
- Must be proficient writer, particularly for digital media.
- Customer service skills required.
- Technology experience required: Proficient in MS Outlook, PPT, Excel, Word, Facebook Business Manager, Google Analytics, Listrak or similar email marketing tool (Mailchimp, Constant Contact, etc.), Adobe Photoshop/Canva or similar design tool.
- Technology experience preferred: Drupal/WordPress or similar CMS, Adobe Creative Suite, HIVE or similar project management tool, Meltwater, SEMrush, MS Dynamics/Salesforce or similar CRM (Customer Relationship Management).
At Inspira Health, you’ll join with the area’s most dedicated and distinguished team to bring quality and compassionate care to our communities. We focus on clinical excellence, providing evidence-based care to help each patient achieve the best possible outcome. The scope and depth of our network can open many doors for your learning and career growth.
Our charitable nonprofit health care organization serves communities across southern New Jersey. The network, which traces its roots to 1899, comprises three hospitals, a comprehensive cancer center, sleep medicine, cardiac testing, digestive health and wound care, urgent care, imaging and rehabilitation, and primary and specialty physician practices in Gloucester, Cumberland, Salem and Camden counties.
Inspira is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, ancestry, age, marital status, affectional or sexual orientation, familial status, disability, liability for service in the Armed Forces of the United States, nationality, sex, gender identity or expression.
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