Does the idea of working in a fast-paced agency environment excite you? Are you the type who can study industries and market conditions in the morning and then translate the data into insights in the afternoon? If so, this position may have your name written all over it.

mdg, A Freeman Company is a marketing and professional services agency with head, heart and a passion for what we do — delivering measurable results for association and event clients in diverse categories like education, healthcare, technology, energy, cupcakes, cheese curls and craft beer (we’ll explain those last three later). With a 46-year track record of success, mdg was named a “Best Place to Work” by Meetings & Conventions magazine. We’re now seeking a market research analyst to join the collaborative team in our Alexandria, VA office.

The Research Analyst will be responsible for the translation of data into insights, and formulation of the insight narrative to support strategic planning and client decision-making. This role will lead market research and corresponding insights. You will be responsible for studying industries and market conditions, employing primary and secondary research methods – including, but not limited to, persona and buyer journey mapping, competitive and market research, financial model analysis, focus groups and feasibility studies. Within this role, you will uncover critical insights and develop strategic recommendations, ultimately driving business value for member-based organizations, and generating growth for mdg.

Responsibilities:

• Conduct in-depth market research and analysis to identify trends, audience needs, competitor activity and opportunities for growth
• Analyze and interpret research data, synthesize findings, and provide insights to stakeholders via reports and presentations
• Use data and analytics tools to create reports and visualizations that clearly communicate insights
• Collaborate with cross-functional teams to support market research initiatives and provide input on strategy
• Stay up-to-date on industry trends and developments to ensure client strategies are well-informed and positioned for success
• Apply strategic thinking to solve client business and marketing problems
• Lead and/or support IDI primary research including focus groups and interviews (either in person or phone/Zoom based)
• Play a key role in client persona development and buyer journey mapping process, specifically leading primary and secondary research elements
• Synthesize large amounts of discovery information and succinctly surface key insights
• Attend trade shows that could include interviewing of attendees as well as managing and training of outsourced interviewers

Requirements:

• Bachelor’s Degree in marketing, business, economics, or other relevant field, or equivalent combination
• Minimum 5-7 years of professional experience
• Familiarity with B2B market research methodologies and best practices, association or events industry experience preferred.
• Proficiency in all Microsoft Office Products – Word, PowerPoint, and Excel in particular
• Strong analytical and critical thinking skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Passion for uncovering insights and using them to drive business decisions

At mdg, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our clients and our communities can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.

mdg also offers a competitive benefits package including medical, 401k, and profit sharing contributions.