Hiring: Digital Media Strategist

Reports To: Vice President, Media & Insights

Position Summary:

The Digital Media Strategist plans and manages digital campaigns and tracking; determines needed optimizations; then provides analysis, reporting, and actionable recommendations and insights. As a strategic, data-loving member of the team, you'll serve as an analytics expert and help extract meaningful reporting from the data to tell the full story of a client’s campaign. With solid experience in Google Analytics and additional tracking and reporting platforms as appropriate, a successful Strategist will roll up their sleeves and be ready to collaborate with team members and clients to create smart media plans and then optimize them to meet overall campaign goals.

Key Functions:

• Take part in campaign brainstorming sessions and client meetings to help determine project needs and the best media recommendations to meet those needs.
• Develop strategic media plans that include campaign projections, budget allocations, objectives, ad format recommendations and KPIs.
• Prioritize multiple client campaigns and requests based on timeframe, budget and agency workflow.
• Present media strategies and recommendations and oversee the launch of multiple campaigns to ensure optimal performance.
• Analyze data and organize it into reports that can be easily translated by team members and clients alike. Help to shape the overall story for reporting to internal agency teams and external client teams.
• Support the build and launch and manage and optimize a variety of digital campaigns as needed in support of other team members.

Key Requirements:

• Strong background in digital and social media planning and buying, and experience with ad network, mobile, organic social and search campaigns.
• Experience in Google Suite products such as Google Analytics, Google Tag Manager, Google Ads, Google Search Console and Data Studio.
• Knowledge of tagging/tracking strategies using Google Tag Manager.
• Experience in audience segmentation and cultivating custom and 1st party audience groups.
• Experience with SEM/SEO strategies.
• Organized and a data-driven, self-starter who can manage multiple tasks and campaigns with careful attention to detail.
• Familiarity managing or working with a visualization reporting tool such as DataStudio or TapClicks is a plus but not required.
• Experience in energy, insurance, education, tourism or transportation is beneficial, but not required.
• Four-year degree in Marketing, Communications, Business, or a related field is preferred.
• At least two years of experience in an organizational role, preferably in a marketing or agency environment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's (Preferred)

Experience:

• paid digital media: 3 years (Required)

Work Location: Multiple Locations

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