Digital Marketing Specialist Job at AIR Communities
AIR Communities (Apartment Income REIT Corp.), is a publicly traded Real Estate Investment Trust headquartered in Denver, CO. We are one of the country's largest owners and operators of multifamily housing, managing high-quality properties in most major markets, including Boston, Denver, Philadelphia, Los Angeles, and Miami! At AIR, we value integrity, respect, collaboration, customer focus, and performance. These values are brought to life by our teammates, who are ultimately responsible for our success. When you join our team, you'll work alongside the most dedicated professionals in the industry and open the door to unlimited career opportunities.
To help launch a dynamic digital marketing program that will drive qualified customers, generate long term leases, and meet company business objectives. Responsibilities include working with the digital marketing team to implement digital marketing campaigns tailored to multiple segmentations within each apartment community, measure results, provide data-driven recommendations, and collaborate with executive stakeholders and cross-functional team members.
Essential Functions:
- Help develop, implement, track, and optimize custom digital marketing campaigns across digital channels.
- Understand trends, use insights and analytics to optimize digital ads.
- Ensure accurate content across all digital channels.
- Provide thought leadership and recommendations to enhance performance as applicable.
- Create digital tracking and weekly analysis reports and communicate findings.
- Create multi-faceted tracking of spend by month and property to ensure budget is met
- Proactively stay on top of emerging marketing technologies.
- Collaborate with internal and external teams.
- Designing interactive online content, including banner ads, video, and social media content
- Collaborating with internal teams to ensure that designs align with the brand image, while also meeting visibility in digital channels.
- Other duties as assigned.
Education & Experience:
- Associate or bachelor's degree with minimum of 2 years of experience in a digital marketing position.
- General understanding of various digital media platforms, ad serving tools, and best practices (i.e., Google AdWords, PPC, Choozle, Linkedln, etc.)
- Google Ads Certifications a plus
- Previous account/project management a plus
- A team player with exceptional organizational and technical skills.
- Multi-channel attribution and tracking pixel knowledge a plus.
- Solid knowledge of Adobe Creative Suite.
- Ability to clearly present design ideas and concepts for campaigns and projects.
- Minimum of 2 years of work experience in marketing or related field required.
Additional Information
AIR offers attractive total compensation packages designed to recognize and reward performance at the individual, team and company levels. We start with a competitive base salary and add bonus opportunities and benefit choices topped off with:
- Expected pay rate of $65,000-$68,000 + 10% Bonus. You will be provided a pay rate that is in line with your skills and experience as they relate to the requirements of the job.
- Medical, dental, vision, and life insurance options available. HSA with company sponsored contributions, FSA (traditional and dependent care FSA).
- Short and long-term disability paid by the company.
- 401(K) and Employee Stock Purchase Plans.
- Paid Vacation, 9 Paid Holidays, Wellness Bonus Days, and Paid Sick Time.
- Tuition Assistance Program.
- Commuter Benefits and Pet-Insurance.
- Up to 100% Reimbursement on Professional Certification/Licensing for Job Related Curriculums.
- Discounted Rent at AIR communities (certain exclusions apply, and an application is required).
- Paid parental leave of up to 16 weeks, following the birth or adoption of a child.
- Consumer discounts from various products and services including travel planning, wireless phones, health and fitness, home appliances, and more.
- 15 hours of paid time annually to give-back to your community.
- Opportunities for professional development and career growth including realistic job previews, in person and virtual leadership training, and performance improvement courses.
Candidates extended an offer will be required to undergo a drug screening that excludes marijuana testing.
AIR values diversity and provides equal employment opportunities to all employees and applicants for employment. AIR prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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