Creative and Content Marketing Director - Chicago Job at The Federal Savings Bank

The Federal Savings Bank Chicago, IL 60639

At The Federal Savings Bank, we inspire families to achieve their homeownership dream. Our organization thrives when we fulfill our purpose. We’re looking for an enthusiastic, talented, and ambitious self-starter as our Creative & Content Director; someone with drive and a desire to solve real world problems in the mortgage industry with unique solutions, who loves what they do and wants to make an impact. In this role, you would help our customers achieve their dreams of home ownership by planning and executing strategic marketing initiatives through creative channels. This position is based in our state-of-the-art Chicago headquarters in Logan Square and will be a hybrid of 2-3 days in-office and remote.

What You’ll Be Doing:

  • You will own strategy for developing the in-house creative team
  • Meaningfully contribute to department roadmap exercises that balance current needs with future strategic initiatives
  • Monitor and evolve team deliverables, individual goals, and overall performance to ensure alignment with department initiatives and the organization while coaching your team to grow skill sets
  • Identify any tools/processes needed to achieve content team goals and implement accordingly
  • Draft first iteration of cross-channel content calendar
  • Partner with CMO, marketing leads & key brand stakeholders on the foundational project of developing our content pillars
  • Immerse in the TFSB brand (recent brand refresh, visual ID/TOV, key brand messages & RTBs, current marketing campaigns.)
  • Acclimate to TFSB values and organizational goals to understand how your department drives initiatives forward
  • You'll be a key shaper of our brand & expected to ensure consistency (visual identity, tone, voice) across all marketing channels and beyond (working closely with cross-functional partners)
  • You'll motivate your team to deliver content excellence everyday-through strategic guidance, creative critiques, and real-time coaching & feedback
  • You'll guide the composition of our content team and help us grow the function over time
  • You'll bring storytelling excitement & energy-delivering a fresh stream of ideas, and pushing us to experiment with new tactics, new creative treatments, and new channels
  • You will bring to life cohesive strategy and go-to-market integrated content plans for all product launches
  • You'll use data to your advantage-generating ideas for data-driven content that is rigorously researched, engaging to our audience, and optimized over time
  • You will support integrated marketing; work collaboratively with various touch points (sales, social , digital, regional marketing teams)
  • You will partner closely with our external agency partners and freelance creative talent to ensure consistently excellent creative product delivery and execution
  • You’ll oversee brand integrated communication development, working collaboratively with copywriting and regulatory/compliance teams on integrated consumer-facing messaging
  • You will oversee creative and art direction for consumer facing as well as internal content development needs for employee engagement including brand photography and videography
  • You will establish clear guardrails for brand assets across all touchpoints and oversee development of creative with internal and external partners ensuring that all creative is on brand

You’ll be a great fit if…

  • Bachelor’s Degree and 8+ years of experience in creative, content creation and/or content strategy including managing creative teams
  • Agency experience: Creative or Strategic Planning experience with a top notch creative or activation agency
  • Experienced with creative briefing process to ensure strong creative work
  • Strong creative intuition with an ability to tell stories and create engagement
  • At minimum, a basic level of business orientation and understanding is required
  • Content creation: Experience developing brand creative content and/or managing content and creative teams to deliver outstanding creative campaigns
  • Experience in driving successful execution of content and executions for new product launches, and market expansion initiatives
  • Ability to lead breakthrough communication campaigns with strong aptitude and savviness in the owned and earned media landscape
  • Excellent verbal, written, presentation and communication skills
  • Track record of success in leading cross-functional teams of internal and external partners
  • Owner mindset and has a strong sense of urgency with a bias for action and problem solving in the face of challenges
  • Inherent curiosity and creativity in solving problems to understand how things work
  • You're scrappy and thrive in situations that require problem solving and thinking outside the box
  • You can work independently in a fast-paced environment and handle multiple personality types in a calm and professional manner
  • You’ve got excellent written and verbal communication skills
  • You’ve got the ability to multi-task, prioritize, and manage time effectively. Uncertainty doesn’t scare you, you thrive in it
  • You enjoy winning as a team
  • You’re high energy and have a positive attitude

What You’ll Get:

  • Competitive compensation package
  • Participation in an annual bonus pool
  • A culture where you feel empower to make your career thrive: the sky is the limit!
  • Comprehensive Health, Dental, and Vision insurance plans available; includes company paid life insurance, competitive Flex Spending Accounts (FSAs) and Employee Assistance programs (EAPs) for financial planning, wellness support, legal guidance, and more!
  • Partial 401k matching
  • Fun Employee appreciation events
  • Employee recognition on a national scale
  • A state of the art, brand new office space located in Logan Square (complete w/ with Starbucks coffee, shuffleboard, pool table and more!)
  • Parking for Bank employees
  • A true team culture working towards one common goal; helping homebuyers finance their dream homes!

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The Federal Savings Bank is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status

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