Brand Manager, Perrier-Jouet Champagne Job at Pernod Ricard
Position Title: Brand Manager, Perrier-Jouet Champagne
Location: New York, NY
At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law.
The salary range for this role, based in
New York is $101,200 to $151,800
, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a
candidate’s experience,
skills against internal peers and against the scope and responsibilities of the position.
Position Summary
The Perrier-Jouët Brand Manager will be responsible for leading key projects and initiatives which effectively drive consumer conversation and conversion. This exciting position requires a dynamic and experienced Brand Manager who has demonstrated the ability to effectively build multi-channel marketing programs and balance strategic thinking with a focus on execution. An entrepreneurial mindset is a must.
The Brand Manager will be responsible for leading strategic planning across their portfolio, managing creative agencies, developing consumer communication strategy, creating below the line promotional programs, regularly analyzing the business/competitive landscape and overseeing A&P management.
The Brand Manager must demonstrate the ability to effectively thrive within a matrix environment which relies on cross functional teams to deliver objectives. This role offers the opportunity to be highly independent as part of a large, dynamic and collaborative team. The position will report to a Senior Brand Manager and will be supported by a Brand Director and VP of Marketing.
Major Responsibilities / Accountabilities
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Strategic Planning: Support the development of the annual operating plan. Lead the execution of some of the following brand execution elements, supporting the SBM on others: breakthrough consumer programs (which will include above the line, below the line, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision and strategic priorities. Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity.
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Collaboration & Integration: Lead cross functional and agency teams to drive excellence in execution for brand programming
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Analysis and Reporting: Track and manage brand business performance including net sales, volume, share and profit. Identify, prioritize and solve relevant issues in business performance. Serve as an expert on market and competitor trends to identify core business threats and growth opportunities.
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Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally
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A&P Management: Plan and manage multi-million-dollar marketing budget. Ensure that budget is effectively planned and optimized throughout the year.
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E-Commerce Execution: Lead DTC acceleration on Perrier-Jouët including CRM & E-shop strategy / management.
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Assist with the development of the Strategic Brand & Quarterly Business Reviews by analyzing category opportunities, current business performance, identifying key consumer targets and activation strategies
Job Requirements
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The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm.
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Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action.
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Must be able to both lead and influence teams.
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Ability to communicate effectively, verbally and in writing, and executive presentation skills is essential.
Education
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BS/BA Marketing, Media and or Communications Degree (MBA a plus).
Experience / Background
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5+ years of Brand Management experience with exposure to CPG, BevAlc, or lifestyle categories.
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The ideal candidate will have significant experience in project management, data analysis, and budget management.
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Must also have experience with briefing and management of Creative Agencies.
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This role is based out of New York City, NY.
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Approximately 25% travel to priority markets in the US.
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at
http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Benefits
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
Pernod Ricard USA offers an extensive benefits package that includes:
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Product allowance to enjoy on Pernod Ricard products
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Competitive paid Time Off Plan + Well Being Days
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Medical, dental, vision and life insurance
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Gym reimbursement
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Employee Assistance Program
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BetterUp Care wellness benefits
And much, much more! For more information regarding our offerings, please visit :
PRUSABenefits.com
Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
- Offers will be subject to United States local terms.
Job Posting End Date:
Target Hire Date:
2022-09-01-07:00
Target End Date:
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