General Summary:

The Assistant Director of Social Media will manage content and strategy for all of UMass Boston’s top-level social channels — a community of more than 70,000 users across 5+ platforms. This person will be the most senior social media leader on campus, also helping departmental social media managers use the university brand to feature their activities.

We’re looking for a data-driven strategist with an outgoing personality and an intuition for good content. How will you help us increase followers and deepen their connection to UMass Boston? You’ll be working with a fun and energetic team of marketers, designers, communications experts, and a professional photographer. Our division acts more like a startup, testing new ideas and learning from the experience.

Applicants must have 3+ years of full-time social media management experience with a brand or organization.This is not an entry-level position. A big part of the role is building relationships with community members, monitoring the social ecosystem for issues and opportunities, and acting fast.

Please provide a portfolio link or doc featuring your most successful social media posts. You don’t have to be a designer, but you need to know good design when you see it. You’ll need strong writing skills and the ability to resonate with a 17-year-old high school student up to an 80-year-old alum. From quick-turn messaging to month-long campaigns, our division does it all!

Examples of Duties:

• Maintain a master social calendar for the university using Sprout Social, and create a template calendar for post cadence by channel
• Create quick-turn content and in-depth campaigns for Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, and more (mostly organic, occasionally paid ads) — we’re talking posts, stories, and lives
• Be on campus 3+ days a week, especially when major events are taking place
• Collaborate closely with our team of marketers, designers, and communications experts, as well as other departments
• Maintain the university’s social media policy by advising departmental social media managers and approving content plans
• Set metrics and track goals for each campaign with an eye toward improving the ROI of each social channel
• Be able and willing to approach our amazing (but shy) students to ask if they will participate in campaigns
• Manage the university’s top-level social communities, including monitoring of comments and mentions to surface challenges and opportunities
• Contribute to overarching marketing strategy and planning as needed
• Be (healthily) obsessed with UMass Boston’s brand, mission, and community
• Supervise interns and student workers, when applicable
• Other duties as required

Qualifications:

Bachelor’s Degree required. Minimum three years' experience of full-time social media management experience with a brand or organization. Proven ability posting to social channels and tracking engagement metrics at an organizational level. Experience in higher education a plus. Experience with Sprout Social, Adobe Photoshop, Canva, Final Cut Pro, and other content creation/posting tools strongly emphasized.

Additional Qualifications

• Great writing and storytelling skills
• Broad-ranging proficiency with digital photo and video creation
• Comfortable interviewing students, staff, faculty, and alumni and inspiring user-generated content
• Proficient with organizational use of and segmentation between Facebook, Instagram, Twitter, YouTube, and LinkedIn, among other channels
• Familiarity with self-serve ad platforms not required but a plus
• Comfortable working independently with pressure of a busy marketing environment
• Knowledge of foreign languages and cultures highly desirable
• Familiarity with UMass Boston a plus
• Be a nice person

Application Instructions:

Please apply online with your resume, cover letter and list of three professional references.

Review of candidates will begin following the application closing date.

Only Internal candidates in the Professional Staff Bargaining Unit will be considered during the first 10 business days of the posting. All other candidates will be considered after that period.

Salary Ranges for the appropriate Pay Grade can be found at the following link:

Grade:32

Salary Ranges

This is an exempt union position.

All official salary offers must be approved by Human Resources.