Retail Marketing Manager-Kids Job at Nike

Nike Beaverton, OR

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Come and join our growing team! We’re looking for a collaborative, innovative, and consumer-focused retail brand marketer who can help us lead strategy and direction for our consumer construct teams across multiple store concepts.

WHO ARE WE LOOKING FOR?
We’re looking for an expert retail brand marketing leader who can help us develop and drive retail brand marketing strategies for our Kids construct across multiple Nike Stores concepts. We desire a creative, people-first leader and teammate who will obsess global consumer insights, understand shopping behaviors (O2O) and journeys in-store, and build unbelievable product and innovations stories and experiences to drive demand and impact across the marketplace. This individual will immerse themselves in the business of Nike’s most impactful seasonal brand moments. They will constantly be looking for opportunities to evolve and improve the way we speak to our consumers in store, all in an effort to connect with consumers, fuel their love of sport and drive sales. This person will understand that the consumer journey often starts outside of the store, in the palm of the consumer’s hand, and will have experience working in the digital world to drive traffic to stores. This person will constantly be pushing the boundaries of how digital experiences can help enhance the in-store experience.
The ideal candidate loves working in a fast-paced, ever-evolving, positive and collaborative team environment. They're a self-starter who thrives on working through ambiguity and enjoys leading new and innovative ways for their team.

WHAT YOU WORK ON
You will work closely with the Kids team, Nike Stores Business, Retail Brand, Stores Marketing & Capabilities, and Visual Merchandising & Styling to create storytelling direction & guidelines for key seasonal and 365 initiatives. You will be responsible for understanding both the art and science of marketing; obsessing the business, consumer insights, and the creative ways we engage consumers with products, services and experiences in store. As the Kids retail expert, you will partner closely with NDDC, Brand Management and Consumer Direct Marketing teams to assist in building the holistic seasonal brand plan and ensuring the right content is briefed to power the O2O consumer journey. You will work closely with Creative and Design teams to build the vision for how the Kids come to life in-store. You will partner with Geo Brand and CDM counterparts to ensure Global Retail Brand strategies serve their needs and to guide geo adoption, localization, and execution of the plan.

WHO YOU WILL WORK WITH
You will report directly to the Retail Kids Director. You will be part of a team that collaborates daily with Global Consumer Direct Marketing, Retail Brand, Stores Marketing & Capabilities, Visual Merchandising & Styling, and Geo teams- all with the goal to tell amazing stories and increase awareness, engagement, and sales in the marketplace.

WHAT YOU BRING

  • Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
  • 5+ years of retail brand experience (building and implementing strategies)
  • Large Fleet, vertical retail, and store opening experience
  • A strong understanding of the Brand Defining storytelling, consumer shopping behaviors, retail journeys, and retail trends
  • A passion for product and storytelling!
  • Dedication to details
  • A track record of implementing a test and learning offense
  • A passion for business and data, and how those inform plans
  • The ability to fail forward
  • Exceptional written, verbal, visual communication, and presentation skills
  • Self-motivated with excellent organizational skills
  • Pro-active problem solver, with the ability to assess an issue and develop action steps for resolution
  • An impeccable ability for balancing creativity with business needs, inspired by the "now and next" and keeping the consumer at the center of the work.
  • Able to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal
  • Can-do demeanor with the shown ability to adapt to changes in business needs or direction.
  • A passion for the Athlete*, Sport* and Culture along with a sense of humor and modesty - ensuring team success, while having fun.
  • Ability to travel 20%

#LI-KT2

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.




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