We are looking for a qualified Paid Media Strategist to join our team. As a Paid Media Strategist, you should have expert knowledge in lead acquisition, optimization and testing strategies with a data-driven mindset. In this role, you should be a Subject Matter Expert (SME) in principles of search engine marketing (SEM) and Social Media Advertising (SMA). You should also have excellent communication and organization skills to handle all of our paid advertising in a cohesive way. To be successful, you must be a self-starter, strong communicator, highly organized, detail-oriented, creative and collaborative.

If you have a deep passion for paid advertising in a highly competitive space where grit, creativity, ingenuity and resourcefulness are part who you are, we would like to offer you an opportunity to join one of the best cultures in Tampa Bay. As well as being one of the best places to work in Tampa Bay, we also offer competitive compensation packages aligned with your level of expertise.

Responsibilities

• Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency, quality and volume
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Maintain solid best practices with regards to launch, maintenance, optimizations and reporting
• Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture
• Strong grasp of ROI with an analytical mind to mine data for insights
• Monitor budget and adjust bids to gain better ROI
• Produce reports for management (e.g. dashboards)
• Extensive keyword research to establish strong industry position
• Monitoring competitors pay per click campaigns and reporting on auction insights
• Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.

Requirements

• BS/BA in Marketing, Digital Media or a related field;
• A minimum of 3-5 years' experience as a PPC Manager or PPC Specialist with proven experience managing budgets of $1M+
• Must have direct expertise with media buying across ROAS, CPA, CPC and CPM models
• Expert knowledge of Google Ads, Microsoft Ads, and Facebook Ads, including search, video, display and retargeting
• Experienced and knowledgeable with CRO tools to setup, launch, develop a/b tests (VWO, Optimize, ClickTale, etc)
• Google Ads certification required
• Facebook Ads certification preferred
• Microsoft Ads certification preferred
• Expert knowledge of excel
• Strong data and analytical skills - must be able to turn raw data into actionable insights.
• Mastery of marketing funnels and the economics of user acquisition
• Excellent communication skills
• Thought leadership and subject matter expert in paid acquisition strategies
• Preferred experience in Programmatic Advertising using Demand-side platforms such as DoubleClick, MediaMath and AppNexus

Why Join Us?

• Elite Insurance Partners is moving to Tampa in Spring 2023, Amenities will include: Access to onsite Gym, including Basketball court, group fitness classes, Cafeteria, Starbucks on Campus, Paved Running Trail, Covered Walking Trail.
• Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2022 by the Tampa Bay Times)
• We have an energetic and competitive team culture that is truly unlike anywhere else––you can feel the positive energy from your first interview
• Leadership and advancement opportunities available

Job Type: Full-time

Pay: Up to $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Tampa, FL: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Google Ads, Microsoft Ads, and Facebook Ads: 1 year (Required)
• media buying across ROAS, CPA, CPC and CPM models: 1 year (Preferred)

Work Location: In person

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