Media Operations II- Retail Media (San Antonio, Austin, Dallas, Houston) Job at HEB
Overview:
H-E-B Retail Media (HRM) is a new and exciting area of opportunity for H-E-B. We are a rapidly growing team of passionate and talented digital consultants working in a fun, fast paced and high growth environment.
H-E-B Retail Media is quickly becoming a leader in the retail performance media industry. The vision is to become the advertising platform of choice for CPG brands by increasing the effectiveness of their marketing investments. We partner with some of the world’s largest brands to drive their business with a variety of digital marketing and promotional strategies. This is a unique opportunity to join a small, high-visibility team within a very large organization.
Do you have a:
We are looking for:
What is the work?
What is your background?
Do you have what it takes to be a fit as a Media Operations II – Retail Media?
Can you…
11/2022
H-E-B is one of the largest, independently owned food retailers in the nation operating over 400 stores throughout Texas and Mexico, with annual sales generating over $25 billion. Described by industry experts as a daring innovator and smart competitor,
H-E-B has led the way with creative new concepts, outstanding service and a commitment to diversity in our workforce, workplace and marketplace.
H-E-B offers a wealth of career opportunities to our 110,000+ Partners (employees), competitive compensation and benefits program and comprehensive training that lead to successful careers.
Responsibilities:
H-E-B is one of the largest, independently owned food retailers in the nation operating 420+ Stores throughout Texas and Mexico, with annual sales generating over $34.3 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts, outstanding service, and a commitment to diversity in our workforce, workplace, and marketplace.
H-E-B Retail Media (HRM) is a new and exciting area of opportunity for H-E-B. We are a rapidly growing team of passionate and talented digital consultants working in a fun, fast paced and high growth environment.
H-E-B Retail Media is quickly becoming a leader in the retail performance media industry. The vision is to become the advertising platform of choice for CPG brands by increasing the effectiveness of their marketing investments. We partner with some of the world’s largest brands to drive their business with a variety of digital marketing and promotional strategies. This is a unique opportunity to join a small, high-visibility team within a very large organization.
As a
Media Operations II – Retail Media, you will be responsible for activation of cross-platform campaigns for some of our more complex suppliers and agencies, ensuring compliance, seamless execution, and optimization towards goals and objectives. This individual will play an essential role in campaign management and supporting account relationships.
Once you’re eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and Customer service. “Partner owned” means our most important resources—People— drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.
Do you have a:
HEART FOR PEOPLE… ability to work with internal / external stakeholders with a team mindset?
HEAD FOR BUSINESS… detail-focused mindset while balancing with bigger picture?
PASSION FOR RESULTS… drive to deliver exceptional campaign performance and service?
We are looking for:
- 5+ years of experience
- Interpersonal, analytical and communication skills
What is the work?
Campaign Management / Account Support:
- Sets up / traffics cross-platform media campaigns for some of our more complex accounts, leveraging various systems and platforms
- Compiles and implements tagging to capture media metrics (1st and 3rd party)
- Develops and activates audience segments for targeting setup
- Assist in the Conducts of comprehensive QA to ensure compliance vs. internal and external guidelines (i.e., brand safety, viewability, etc.)
- Monitors delivery and performance closely throughout duration of campaigns
- Assists in Developing and implements comprehensive optimization strategies focused on campaign goals and objectives (internal and external)
- Captures screenshots and compiles proof of performance
- Stays current with trends and competition; helps develop competitive analysis as needed
- Collaborates on, and may lead select strategic projects, assists with GTM rollouts and new ad product testing
- Works closely with crew counterparts across Sales, Account Management and Media Planning to support campaign goals and provides exceptional service
What is your background?
- A related degree or comparable formal training, certification, or work experience
- 5+ years of experience in ad operations, ad trading, ad technology, campaign management and/or media planning
- Experience in Ad serving platforms such as Google Ad Manager, CitrusAd, PromoteIQ, and Criteo needed
- Experience working in demand-side platforms such as DV360, The Trade Desk, MediaMath, and Amazon Ads DSP preferred
Do you have what it takes to be a fit as a Media Operations II – Retail Media?
- Advanced knowledge of legal agreements, ad-related terminology across all media, and concepts / systems related to e-Comm and digital marketing
- Advanced analytical skills and ability to interpret data to guide on strategies
- Advanced project management skills
- Advanced verbal / written communication and presentation skills
- Ability to nurture collaborative relationships
- Ability to work and resolve issues cross-functionally
- Ability to manage multiple priorities and concurrent deadlines; attention to detail
Can you…
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods
11/2022
ECOMM3232
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