About Campari

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry.

It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Milan, Italy, Campari Group owns 18 plants worldwide and has its own distribution network in 20 countries, and employs approximately 4,000 people.

General Description of the Role

The Media Manager’s mission is to strengthen Campari America's brand presence across paid media channels, both traditional and digital, in alignment with global guidelines to maximize ROI through a successful media mix and plan.

The Media Manager is responsible for the definition and execution of digital and traditional paid media initiatives through external agencies' support, ensuring consistency with overall global guidelines.

This position operates with a hybrid workplace model – 40% remote / 60% onsite at our mid-town New York City offices near Bryant Park.

Key Responsibilities and Activities

Media Planning

• Develop a media strategy fostering brand building and consumer reach on Paid media, both digital, e.g., digital video/display, paid social, paid search, and traditional, e.g., television, OOH and press
• Propose paid media budget allocations for approval by the Digital Marketing Director, Vice President, Marketing and Category Directors.
• Brief media and digital agencies to develop brand media plans and oversee the planning, buying, and evaluation of media campaigns, inclusive of targeting/audience and channel analysis
• Apply clear KPIs and campaign hygiene rules/standards, in line with global guidelines, with agencies, monitor performance and compliance on an ongoing basis, ensuring that these are upheld during the planning and execution phase
• Convert learnings from ongoing campaign performance results into action plans for future campaigns, providing ongoing recommendations to agency partners as well as brand teams on how to adjust future marketing activations/budget setting
• Stay up to date with the evolution of the media landscape, assessing new opportunities and defining media innovation initiatives with media agencies

Lead portfolio paid digital marketing & partnerships

• Lead strategy development and execution of Campari America portfolio digital strategies & activations across paid channels.
• Establish & nurture digital platform partnerships and optimize paid and earned opportunities for Campari with U.S. based industry titans (Facebook, Google, Snapchat, Hulu, Spotify…etc.)
• Develop a portfolio U.S. SEM (search engine marketing) strategy, execution, reporting and learnings, working in collaboration with Media Agency, Global Digital Director, Category Digital Engagement Managers
• Develop a U.S. social media portfolio strategy and activation plans (i.e. Strategic portfolio presence across all U.S. based cocktail social media accounts (i.e. @cocktails, @Beautifulbooze, etc. on IG, TikTok, FB, etc.)

Cross-functional Collaboration

• Work in close partnership with category marketing brand teams and Global Strategic Marketing (GSM)for: briefs for global and regional brand campaign definitions and media strategy plans for global and regional brands provided by media agencies to allow for joint approval
• Budget setting and agency briefing collaborate with category marketing brand teams, GSM and online digital engagement managers on briefs, budgets, reports, and results from analysis
• Online "paid" content production/adaptation: coordinate with category marketing brand teams and GSM to align on paid media creative needs (e.g., content fit for platforms, vertical frames for mobile, video needs, local custom needs, beta test and learns) are being met to deliver on the intended media plan and partner test and learns
• Cross-channel campaign planning/management: coordinate with PR, digital engagement managers and e-commerce teams

Agency Management

• Manage local media and digital agency leads, in-line with global agreement
• Build relationships with key local media owners, engage local contacts of global partners (e.g., Google, Facebook)

Experience Required

• 7+ years of experience in media or communication planning, including hands-on digital paid media activation experience using a mix of digital channels (paid social, paid search, programmatic, video/ display, Amazon) - with preference to experience in executing, managing, and reporting on media campaigns with a mix of objectives
• Exposure to e-commerce and e-commerce media (e.g., Drizly, Walmart, Instacart)
• Prior experience in media/digital agency is a plus
• Relevant experience in FMCG, with expertise in Spirits/Beverage is a plus
• Ability to work in a fast-paced, dynamic team environment

Education / Professional Qualifications

• Degree in Business Administration, Marketing or Communications
• Digital Media certifications, nice to have

Skills

• Full knowledge of the leading digital media platforms: e.g., Google Ads, Google Analytics, Google Campaign Manager / Ad servers, Facebook Business Manager, YouTube and Online Video networks, Programmatic buying platforms like Google DV 360, Ad verification tools like MOAT, Double Verify)
• Skilled to pull and analyze data from the leading digital platforms, driving optimization of media campaigns across platforms
• Excellent agency or partner management skills
• Be a thought leader in the digital, media, and marketing space, being up to date on the latest channels, buying methods, ad units
• Excellent verbal, written communication, and presentation skills
• Result-oriented with strong commitment and ownership towards goals or targets assigned
• Entrepreneurial mindset and autonomy within a collaborative environment
• Strong interpersonal, communication, and influencing skills

How to Apply

To Apply to this role, and see all Campari job openings, please visit:
https://www.camparigroup.com/en/page/people/careers.

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. We do not and will not discriminate in employment and personnel practices on the basis of race, sex or sexual orientation, age, disability, religion, national origin or any other basis prohibited by applicable laws, regulations and ordinances.

To learn more about Campari Group, please visit www.camparigroup.com.

Please enjoy our brands responsibly.