Marketing Specialist Job at Project 2231
Responsibilities
- Create marketing & advertising plans that are cohesive and comprehensive for a portion of Project 2231
- Study and create accurate demographics, target markets, and customer profiles for each business
- Work with each business’s leadership to develop and track appropriate and successful in-store & cross-promotion
- Research new mediums and determine if it is viable to be applied in our strategy
- Competitor analysis of marketing strategies and positioning both locally and nationally
- Analyze content strategy and effectiveness to determine if the correct market is being targeted with the correct message
- Assist in the execution of paid and organic social media campaigns
- Manage the Radio & Digital advertising for assigned businesses
- Manage projects that aid in the completion of external and internal marketing initiatives
Qualifications
- Digital advertising experience specifically Google Ads and Facebook Ads
- In Depth knowledge of social media marketing for businesses
- Copywriting Skilled at writing and proofreading
- Experience with Google Analytics and other means of reporting ROI
- Ability to identify and track KPI
- Ability to manage and effectively leverage Marketing funds & expenses
- Basic knowledge of search engine optimization
Job Types: Full-time, Part-time
Pay: $35,000.00 - $40,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Clarksville, TN 37043: Reliably commute or planning to relocate before starting work (Required)
Education:
- Bachelor's (Required)
Experience:
- Marketing: 2 years (Required)
Work Location: One location
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