Marketing Program Manager Job at Associated Bank

Associated Bank Milwaukee, WI 53202

Job Summary
Responsible for managing multiple large marketing campaigns and other business driving projects each month relying heavily on effective project management skills to be efficient and process-driven. Ensure execution of various components of the project management life cycle, processes, milestone gates, required artifacts, communication, issues management and all aspects of project delivery. Continually assess the business needs and solutions to ensure the project is managed in terms of scope, time and cost. Continue to evolve in the project management discipline and gain expertise in the organization. Serve as the point of contact for all parties including the business lines, management, team members and third parties (vendors). Need to possess an evolving understanding of the campaigns being managed and the business lines supported, at an industry and market level, and be able to incorporate key elements into an initiative.

Job Accountabilities

  • Facilitate and lead teams on the successful execution and implementation of marketing campaigns using Associated Bank's marketing project management methodology. Promote and advocate a collaborative team environment by coaching and mentoring colleagues focusing on leveraging colleague strengths.
  • Control projects through the use of marketing campaign strategy decks, project plans, creative briefs and other project management and planning artifacts to adhere to the “triple constraints”: Time (schedule), Resources (people and financial) and Scope while delivering on the specific business objectives set forth in the campaign strategy.
  • Follow marketing campaign project management methodology which includes, but is not limited to: creative brief, campaign strategy documentation, campaign tactic development, CMO/sponsor presentation of campaign assets for review and approval, project plan development, campaign and workstream steering meetings and campaign launch.
  • Troubleshoot and resolve issues as needed.
  • Develop detailed project plans, manage and transparently report on project status and ensures timely completion of special project assignments that vary in scope and level of responsibility while quickly adapting to changing requirements.
  • Oversee the ongoing review of project(s) status; identify risks and developments, recommend and implement solutions as appropriate.
  • Methodically plan, analyze and schedule multiple interrelated tasks and/or initiatives based upon their value, scope, schedule and resource requirements.
  • Define and oversee required research and analytical tasks to define project requirements, achieve project objectives, acquire data, and ensure high quality execution
  • Analyze requests for feasibility and cost benefit.
  • Facilitate, manage and participate in third party selection and review third party contracts in conjunction with legal counsel. Follow Third Party Management Process.

Education

  • Bachelor's Degree or equivalent combination of education and experience Business, Communications or related field Required
Experience
  • 2-4 years Banking, Business or Project Management. Work experience that provides knowledge and exposure to fundamental theories, principles and concepts of Project Management. Required
Licenses and Certifications
  • PMP - Project Management Professional Certification , Preferred

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants with a disability who need assistance applying for a position with Associated Bank are asked to email: careers@associatedbank.com

Compliance Statement
Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR. Responsible to report ethical concerns as needed to Associated’s anonymous Ethics Hotline.

Associated Bank is committed to working diligently with any colleague who needs an accommodation perform the essential functions of the job. Please contact the Leaves & Accommodations office to request an accommodation.




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