Job Title: Marketing Coordinator

Compensation: $19.00/hour

FLSA Status: Non-exempt, Full-time, 40 hours/week

Shift: Monday-Friday, 9:00AM-5:00PM (Flexibility required – occasional nights & weekends to support the needs of the organization)

Supervisor: Sr.Marketing & Communications Manager

Location: Pottstown, PA

WHO WE ARE:

YWCA Tri-County Area is on a mission to eliminate racism, empower women, and promote peace, justice, freedom, and dignity for all. As a sister association of one of the oldest and largest women's organizations in the country, YWCA Tri-County Area has worked collaboratively to build mission-centered solutions and address important issues for over a century, including voting and civil rights, affordable housing, pay equity, educational equity, quality childcare access, gender-based violence, and health care reform. We work to dismantle common and discriminatory barriers faced by women, girls, families, and people of color as they work to develop and sustain better lives.

Direct service programming includes early childhood education, before- and after-school enrichment, youth empowerment, recreation, adult education, workforce development, and rent & utility assistance. Mission-based advocacy efforts raise awareness, offer issue education, and build social capital around women's empowerment, racial and social justice. Dignity Kitchen, a YW social enterprise, offers culinary training, hunger relief, institutional meals and a Café with lunch, catering, and holiday menus curated by professional chefs.

YWCA Tri-County Area is an Equal Opportunity Employer offering competitive salaries and comprehensive benefits packages.

WHAT WE ARE LOOKING FOR:

Reporting to the Sr. Marketing & Communications Manager, the Marketing Coordinator is responsible for creating and developing original content and collateral for YW3CA’s social media, website, digital, print and community presence to grow, sustain, and engage audiences, increase participation, enrollment and giving.

In collaboration with the Sr. Manager, Advancement Department and other teams, the Marketing Coordinator increases and measures brand awareness, web traffic and engagement, designs graphics, creates layouts, and produces flyers, social media posts, informational packets, announcements, and other marketing collateral for digital, print, and program use. Primary responsibilities include graphic design, web and social media management, content creation, brand compliance, audits, and representation tabling events.

The ideal candidate will be an excellent communicator and collaborative team player, with an entrepreneurial spirit, great sense of organization, technical savvy, creativity, and eagerness to join YW’s fast-paced Advancement Department. Experience in impact driven storytelling, community relations, content creation, graphic design, social media, website management is required. Technical writing, strategic marketing, and multi-media production is an asset.

WHAT YOU’LL BE DOING:

• Design print and digital collateral, flyers, presentations, multimedia content, and graphics.
• Engage audiences through impact-driven storytelling and content creation.
• Monitor online comments, mentions and direct queries.
• Identify social media trends that drive engagement.
• Measure SEO, web, and social media traffic, compile outcome reports.
• Develop event and social media calendars.
• Create blogs, newsletters, and email blasts.
• Update website and optimize user experience.
• Represent YW at community and tabling events.
• Collaborate directly with Sr. Manager, CAO and team on campaigns, projects, and initiatives.
• Supervise and direct marketing interns.
• Report updates during weekly departmental meetings.
• Contribute to monthly and annual reports.
• Assist with campaign designs and annual report layouts.
• Support department planning, fundraising and special projects.
• Other duties as assigned within the scope of the position expectations.

WHAT YOU’LL BRING TO THE POSITION:

• Strong commitment to serving local communities. Respect, empathy, and cultural sensitivity.
• Self-motivation and flexibility.
• Welcomes opportunities to further develop skills. Accepts challenges and feedback.
• Highly organized results-oriented thinker with ability to implement processes independently.
• Proactive, problem-solving attitude and strong ability to take initiative.
• Outstanding written and verbal communication skills.
• Dedicated ability to meet deadlines and deliver under pressure.
• Microsoft office suite experience required.
• WordPress, Canva, MailChimp, Adobe, Zoho, and social media experience preferred.
• Commitment to YW’s mission and work.
• Graphic design experience.
• Digital marketing and events promotion.

EDUCATION & EXPERIENCE:

• Associate degree in Marketing, Communications, Graphic Design, or related field required (Bachelor’s degree preferred)
• 2-3 years related work experience.
• Valid driver’s license required.

BENEFITS**:

• Affordable Health, Dental, and Vision Insurance.
• Annual Paid Business Closures according to the organization’s annual Business Closure Calendar
• Voluntary MetLaw benefit provides employees with professional legal counsel for a broad range of legal services.
• Voluntary Term Life Insurance provides employees’ beneficiary with a financial protection plan.
• Voluntary Hospital Indemnity Insurance provides a range of fixed, lump-sum daily benefits to help cover costs associated with a hospital admission, including room and board costs.
• Voluntary Accident Insurance provides a range of fixed, lump‐sum benefits for injuries resulting from a covered accident.
• Voluntary Critical Illness Insurance provides a fixed, lump- sum benefit upon diagnosis of a critical illness, which can include heart attack, stroke, paralysis and more.
• Voluntary Flexible Spending Account provides support for employees’ out-of-pocket health care costs.
• Short-Term and Long-Term Disability Insurance at no cost to the employee.
• Voluntary 401K Retirement plan includes an employer match in relation to employee’s contributions.
• YWCA Retirement Plan: After two years and two thousand hours, you are automatically vested into the plan. YW3CA contributes a percent of an employee’s gross each pay, currently at 7.5% and the fund also matches 3%.
• Generous Paid Time Off plan (including Vacation, Sick, and Personal PTO) which includes partial PTO rollover each calendar year.
• Tuition discounts for a variety of undergraduate, graduate, and certificate programs at the selected higher education institutions: Alvernia University, Chestnut Hill College, Delaware Valley University, and Widener University. Discounts vary depending on institution and program.
• Employee Assistance Program (EAP) offers employees family care services, legal services, and financial services
• Employee Discount on private pay childcare tuition.
• Through American Funds, employees have access to the College America 529 Saving Plan that has significant tax advantages and allows employees to build a college fund for their family’s educational needs.

**Restrictions may apply based on position hours

EQUAL OPPORTUNITY EMPLOYER:

YWCA Tri-County Area is an equal opportunity employer, and it is our policy that employees and applicants will not be subjected to unlawful discrimination or harassment based on race, col-or, religion, sex, age, national origin, veteran’s status, marital status, physical or mental disability, sexual orientation, or any other basis prohibited by applicable state, federal or local laws.

Accordingly, YWCA Tri-County Area will hire, train, and promote individuals in accordance with this Equal Employment Opportunity Policy; make decisions according to the principle of equal opportunity by imposing only bona fide occupational qualification requirements for employment opportunities; and administer all personnel practices and programs (including, but not limited to, compensation, benefits, transfers, and training) in accordance with this Equal Employment Opportunity Policy.

YWCA Tri-County Area is interested in every qualified candidate who is eligible to work in the United States. Unfortunately, YWCA Tri-County Area is unable to sponsor employment for international candidates at this time.

Job Type: Full-time

Pay: $19.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• Overtime

COVID-19 considerations:
YWCA Tri-County Area follows all CDC, state and local mandates to keep our students, families, and staff safe.

Ability to commute/relocate:

• Pottstown, PA 19464: Reliably commute or planning to relocate before starting work (Required)

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Preferred)

Work Location: In person

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