Marketing Analyst Job at Tronair
Position Summary
The Marketing Analyst position is responsible for providing actionable overall market and customer insights to address key strategic questions. They are responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
This position provides detailed business analysis and support to the Marketing Department. Analysis will include sales, margin, retail pricing, and trending of both internal and market level data. In this role the individual will design, develop, and maintain reports, conduct data analysis, and provide actionable insights to improve the business. Marketing experience and analytical software skills are required.
Essential Functions
- Analyze market data to monitor performance of the marketing activities and plans.
- Utilize online market research and internal catalog findings to interpret data, formulate reports and make recommendations.
- Create marketing materials, campaigns, plans and perform marketing activities for Tronair products.
- Devise, evaluate and design methods for collecting data such as surveys, questionnaires and opinion polls.
- Gather and analyze statistical data.
- Remain fully informed on market trends and implement best practices.
- Run ad hoc analysis upon request and provide actionable insights with recommendations for next steps.
- Attend marketing events, assists and supports the company's product promotion.
- Perform valid and reliable market research SWOT analysis.
Qualifications
- BS or BA degree from an accredited college or university or equivalent working experience.
- Requires 2 to 4 years of related experience. Relevant internship time considered.
- Strong data analysis skills.
- Strong working knowledge of and experience with ERP or MRP systems, and mining and analyzing business data.
- Proficient computer skills, including MS Office Suite (Excel, Word, PowerPoint, Outlook).
- Experience with Google Analytics and Social Media Platforms (e.g. LinkedIn, Facebook, Instagram, Twitter, YouTube.
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. While performing the duties of this position, the employee must be able to:
- Routinely sit, sometimes for extended periods, and work on a computer.
- Use hands to finger, handle or feel; and reach with hands and arms.
- Stand, walk, stoop, kneel, and/ or bend as required.
- Occasionally lift and/or move up to 20 pounds, greater than 20 pounds with assistance or use of a cart.
- Travel by car or plane as business needs required
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. The noise level in the work environment is usually a quiet office environment. The manufacturing environment noise level may be somewhat louder in certain areas, and is subject to variations in temperature.
This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. Critical features of this job are described under the headings above. They may be subject to change at any time due to reasonable accommodations or other business reasons.
Tronair is an EEO/AA employer - M/F/Disabled/Veteran
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