Zinda Law Group is looking for a highly motivated and analytical Junior Digital Marketing Manager with a passion for search engine marketing to join our team! This position will work primarily onsite in our Northwest Austin office, with opportunity to work remotely.

This is a fast-paced, team-oriented, start-up environment. Local candidates only please.

We are an elite, nationwide law firm that is rapidly growing. We pride ourselves on our skills, compassion, and commitment to helping those in need. At Zinda Law Group, we do things differently. We are innovative, use cutting-edge technology, and have a start-up mentality. Our firm is a member of the Inc. 5000 and has an in-house software development and marketing team.

Firm Philosophy: It is our belief that every member of our team is valuable and should have the opportunity for a financially and personally fulfilling career. At Zinda Law Group, we strive to end each day knowing we have done a great job for our clients and have made a positive contribution to the lives of others.

Our core principles are:

As a Junior Digital Marketing Manager, your responsibilities will include:

• Tactical campaign development and expansion of existing paid search marketing campaigns;
• Performing in-depth analysis of campaigns to ensure KPIs are being met and to identify underperforming campaigns;
• Conducting keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals;
• Analyzing and interpreting data;
• Monitoring, tracking, and optimizing campaigns to maximize ROI and decrease CPA/CAC;
• Making recommendations on keyword selection while prioritizing expansion efforts;
• Continuously researching and testing new ads and ad formats;
• Producing weekly campaign performance reports;
• Ongoing paid keyword discovery and expansion;
• Managing individual and/or team projects;
• Regularly reviewing and updating existing digital marketing content;
• Executing and maintaining social media campaigns;
• Regularly analyzing competitors;
• Implementing and executing long term brand management strategies.

We are looking for a Digital Marketing Manager with the following qualifications:

• At least 5+ years of Paid Search experience in Google/Bing for B2C/B2b lead gen or equivalent;
• 3+ years of hands-on SEM campaign management;
• 2+ years of experience managing YouTube advertising campaigns or equivalent;
• 2+ years of executive experience Google Display campaigns or equivalent;

• 1-2 years of experience with CRM/ESP tools such as Marketo or Hubspot;

• Proven track record of managing, maintaining and optimizing PPC campaigns;
• Experience managing budgets of $100k+/month;
• Well-versed in performance marketing, conversion, and B2B customer acquisition;
• Up-to-date knowledge of trends, best practices, and updates within PPC platforms;
• Extremely data driven and the desire to measure, test, learn and improve to get the best results;
• Key focus on scaling high-quality leads within a budgeted CPA;
• Can effectively take ownership of, and report on, landing page optimization;
• Experience with pixel tracking implementation (such as Google Tag Manager)
• Strong ability for reporting and working with Excel/Google Sheets (you can analyze large data sets and know all the important Excel functions like sorting, filtering, vlookups and pivot tables;

• Experience with WordPress and link building;
• Experience in social, retargeting, mobile app and other digital acquisition channels;
• Strong problem-solving and project management skills;
• Detail oriented and deadline driven;
• Performance and growth oriented mindset;
• Extremely self-motivated with a strong work ethic;
• Analytical mindset, natural curiosity and stay up to date with SEM and paid media trend;
• Ability to effectively communicate with the executive team;
• Ability to work independently as well as part of a team;
• Bachelor’s degree in Marketing, Computer Science, Statistics, Economics, or related field preferred.

Compensation and Benefits:

• Commensurate depending on experience;
• Paid time off;
• IRA Plan with company contribution match;
• Medical insurance;
• Paid parental leave;
• Excellent work environment;
• Opportunities for ongoing training and mentoring;
• Opportunities to advance and grow within the firm.

To apply, please submit a resume and cover letter through the attached link.

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.

Zinda Law Group is still operational during COVID-19. While this crisis poses unique challenges, thanks to an incredible team of dedicated attorneys, paralegals and staff we have been able to continue running our office virtually. We have full remote-work capabilities and technology that allows our team to continue assisting our clients. The health and safety of our team is our number one priority.