This includes maintaining a high level of awareness of insights activities, detail-oriented programs, project management and professional communication.

Essential Duties & Responsibilities as Insights and Brand Strategy Coordinator

• Support the Insights and Brand Strategy team in all activities required to deliver the full scope of strategy, planning and research services to meet clients’ needs and deliver better-performing work

• Manage Insights and Brand Strategy’s Google Suite folders and content

• Oversee Insights and Brand Strategy’s research library

  • Establish and maintain file structure

  • Update with content received from internal and external sources, and be familiar enough with content to retrieve or direct others to content as needed

• Coordinate Insights and Brand Strategy’s department and client work files

  • Establish and maintain file structure

  • Maintain and update Insights and Brand Strategy’s process and training documents, templates and tools

  • Update with Insights and Brand Strategy’s client work as completed

• Gather, interpret and share trend and category news and information with the team and upload to Google Suite

• Attend relevant webinars on behalf of the team and distribute resulting notes and materials

• Provide presentation development support (Google Suite documents)

• Provide desk or field research leveraging existing resources in gathering and compiling market information

• Gather and synthesize information to support 5C’s, personas and journey framework development

• Co-lead monthly Insights and Brand Strategy and Media Strategy team meetings with Media Strategy partner

• Serve as Wonder interface superuser to input, distribute and manage data inquiries and monitor usage

• Provide MRI/Ipsos Affluent database mining/analysis

• Oversee infographic development

• Provide general team support for scheduling, analysis, notes compilation, WWorkshopTM support and reporting, etc.

• Support blog development with topical information and content

Additional Responsibilities as a Member of the Insights and Brand Strategy Team

• Inspire a contagious passion for strategic, creative solutions

• Model a conscientious, straightforward and dedicated work ethic

• Passionately uphold the agency brand, culture and values

• Collaborate among multiple agency teams effectively and efficiently

Communication Skills

• Demonstrate excellent written, verbal and listening skills

• Be comfortable and adept in representing Wray Ward with clients

• Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader

• Communicate in a clear, coherent and professional manner

• Participate in client teams with self-assuredness as well as sensitivity

• Maintain a candid, professional relationship with other Wray Ward employees

Qualifications

• High degree of proficiency in Microsoft Office, Outlook and internet applications

• 
  Strong analytical, prioritizing, interpersonal, problem-solving and presentation skills

• Strong attention to detail

• Strong verbal and written communication skills

• Demonstrated collaborative skills, desire to learn and ability to work well within a team

• Ability to work in a fast-paced and deadline-oriented environment

• Self-motivated with critical attention to detail, deadlines and reporting

• Bachelor’s in marketing, merchandising, business or related field

• Must be Charlotte-based or willing to relocate

• Ability to be onsite Tuesdays, Wednesdays, and Thursdays