NetSpend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company's prepaid cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card.

NetSpend Direct is an entrepreneurial business unit within NetSpend, with responsibility for growing the company’s online and direct-to-consumer business line including all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.

We are looking for a digital marketing star to lead & grow our Direct and SEO Direct and SEO channels channel with a strong focus on performance and growth. You will be responsible for the company’s Direct traffic and organic search vision, strategy, and execution, while also helping develop NetSpend’s digital marketing stack through industry thought leadership.

What You’ll Do

• Search Engine Optimization – Responsible for strategy, creation, execution, and measurement of SEO programs for both NetSpend consumer/business and partner branded programs. Review daily, weekly, monthly performance trends and direct optimization activities. Oversee SEO budget and pacing working closely with our Paid Search channel manager to ensure volume goals are met while executing on a joint strategic roadmap.
• Direct Traffic Management – You will be responsible for the management of programs to ensure we are presenting the best possible experience for our millions of visitors that arrive at our digital properties every day.
• Full Funnel Management - Own the strategy and execution for the full marketing lifecycle from campaign ideation, creative execution, landing page optimization, and product order flow optimization
• Testing – Whether we are testing keyword targeting/copy, landing pages, or tactics, we are always looking for ways to improve performance and will call on this person to provide more bandwidth and rigor in this area.
• Optimization –Success in this role will require leveraging self-service management tools, analyzing campaign performance by integrating front and back end metrics, and identifying areas of opportunity and risk. The successful candidate will need to be able to translate these analyses into actionable tactics.
• Budgeting and forecasting – Live, breathe and own your numbers. Work with the Digital Team and Account Managers to provide Direct/SEO budgeting guidance along with forecasted KPIs including Order and Funding targets. Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast.
• Strategic Roadmap - Aid in researching and discovering new marketing technologies and tools that will help us scale our digital marketing programs.
• Competitive Analysis – Leverage enterprise-class web tools to provide regular updates on the competitive landscape
• Executive Presentations – Develop and present channel summaries for leadership, identifying key areas of opportunity and risk. When appropriate develop and present investment business cases for areas of growth and innovation.

What’s Great About It

• You’ll own your channel’s marketing experiences across acquisition, and marketing analytics
• You’ll get to focus on your passion for Search Engine Optimization, conversion optimization, and the digital channel which plays a critical role in driving our business forward.
• And of course, you will be joining an industry leader with a solid growth record and expansion opportunities.

Experience We’re Looking For

• Bachelor’s Degree
• 3+ years of experience focusing on SEO with a strong knowledge of search engine algorithms and ranking methods
• Demonstrated experience developing and implementing inbound content marketing and variable testing services
• Deadline-oriented with the ability to prioritize and accomplish multiple projects within tight timeframes
• Working knowledge of SEO tools, Google and Adobe Analytics, Google Tag Manager, and Google Search Console
• Specific technical web experience, such as HTML and CSS is preferred
• Must have strong analytical and problem-solving skills
• Ability to collaborate with both web developers and content creators to accomplish SEO objectives
• Proficient in Google Drive applications (Docs, Sheets, Slides)
• Exceptional communication and presentation skills, strong interpersonal skills, and ability to work well in a team environment
• Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will deliver response and results
• Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded
• Love the craft of performance marketing, and wear that passion on your sleeve
• Familiarity with Adobe Experience Manager suite of products
• Familiarity with current trends in SEO and content marketing

Job Type: Full-time

Pay: $90,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• SEO tools: 3 years (Required)
• SEO: 4 years (Required)
• Content marketing: 3 years (Required)

Work Location: Remote

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