MET-CAP MANAGEMENT | Email Marketing Specialist

Who we are.

Based in Cranston, Rhode Island, Met-Cap Management is the heartbeat to a variety of owned and operated businesses. From a chain of successful, multi-branded retail stores, to two bi-coastal B2B and D2C global distribution and fulfillment centers, to the creation and go-to-market strategies for a host of proprietary brands – we do it all. And, we’re pretty great at it, too. You see, having been in business for more than 50 years, we’ve developed a knack for finding high-impact talent. People who have gumption and are not afraid to jump right in. People who know how to set goals for themselves. People who have seen success before and know it comes by creating and carrying out bold ideas. So, if this sounds like you, we encourage you to keep reading.

Who you are.

Do you dream of sorting through data to uncover what motivates people so you can deliver fresh, innovative ways to communicate with them through email? No, of course not. That would be weird. Or maybe not. Either way, if you happen to spend a fair portion of your waking hours testing, analyzing, designing, and deploying highly effective email campaigns because, you know, it’s your passion - we think you are awesome. Why? Well, because you are most likely the type of person that uses the left and right side of your brain to connect the dots. A self-starter with grit. A collaborative team-player that knows it takes a tactful, multi-dimensional approach in order to deliver world-class email experiences.

What it is going to take

Strategy

• Design and build analytic and reporting framework.

• Strategize cross-functionally with product, sales, and marketing to translate business goals into quantifiable, out of this world email deliverables and campaigns.

• Collaboratively partner with sales and marketing to develop and implement strategies that improve email capture and open rate.

• Develop audience segmentation strategies and A/B testing roadmaps while monitoring metrics to identify opportunities for continuous campaign optimization.

Day-to-Day

• Partner with copywriters and designers to create and modify existing HTML email templates using the latest mobile-friendly and responsive design techniques.

• Oversee all aspects of email campaigns including target audiences, content relevancy and accuracy, CTAs, landing pages and redirects, web personalization, and so on.

• Maintain complex email automation rules and triggers, personalized workflows, list segmentation, and the overall quality of health of email lists.

• Act as internal expert on digital marketing trends, best practices, and technology.

Strengths

• You know all the right ways to capture an Email address.

• Love using behavioral analytics tools because retention is king.

• Know your way around email automation and content management systems.

• So good at HTML5 that you are already writing in HTML6.

• First-rate project management skills.

• An eye for detail with an inherent gift for design, copywriting, and copyediting.

• Collaborative, team-player who is a great listener and welcomes feedback.

What you bring.

• BA in Marketing, Advertising, Communications, or similar. 5+ years hands-on, successful experience in email marketing and e-commerce.

What we offer.

• Competitive salary, PTO, Medical and dental, and 401K.

• High-energy, fast-paced, collaborative work environment.

• Free pencils, desktop printing calculator, and Internet Explorer.

Employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Met-Cap Management is committed to an inclusive and diverse work environment. We are a proud equal opportunity employer that welcomes and strongly encourages all races, religions, nationalities, genders, the LGTBQIA+ community, and people with disabilities to apply. Our ability to attract and retain a talented and dedicated workforce that reflects the diverse backgrounds of those we serve is what drives our success. We continue to promote an environment of continuous learning, inclusion, mutual respect, and belonging to ensure our employees feel valued, seen, and heard.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Email Marketing: 5 years (Preferred)
• ECommerce: 5 years (Preferred)

Work Location: One location

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