Overview:

At Asurion we care for people’s technology, whenever, wherever, and however they need us. Often that means meeting an urgent need for a customer - such as repairing the mobile phone on which they depend - and the customer’s journey usually starts with search. That’s why we regard this SEO Director role as mission critical for our business, and why we’re looking for not only a stellar SEO practitioner, but also a leader who can build a strong local SEO discipline across the organization and be a confident and knowledgeable voice in charting the future of our business.

As a leader, you will work cross functionally to ensure internal and external partners are provided with best-in-class SEO guidance and leadership. You will lead day-to-day execution of all things SEO, driving the Local SEO agenda with our internal and external partners. You will utilize SEO to maximize traffic and revenue opportunites and manage Local and National SEO optimizations while overseeing our external agency partners. You will manage the internal Local SEO team and interact with store owners on a regular basis. You will bring a strong Local SEO background being able to understand the nuances and intecacies of local SEO in addition to national SEO opportunities.

Essential Duties and Responsibilities:

• Drive the SEO agenda focusing on both the technical and content optimization programs, building on current success with keen focus on evolving our program
• Be the in-house Local and National SEO expert for internal and external stakeholders
• Evolve an SEO program into an SEO Center of Excellence that maximizes traffic and revenue opportunities across the business
• Help others learn and grow. You recognize that SEO can be a “black box” to others and you understand how to distill down key SEO concepts for others to understand.
• Serve as main SEO point of contact for specific business units. Answer general search related questions and issues from individuals
• Coach and develop a data-driven, results-oriented, best-in-class, SEO team
• Be the expert on the landscape of industry tools to audit, research, and analyze search data, and how to derive meaningful insights from what you uncover.
• Build SEO strategies that address the complexities of having multiple sites and domains that serve similar audiences.
• Experience preparing and presenting SEO performance and insights to executives
• Expert knowledge of SEO strategy (local and national) including and not limited to, on-site, off-site, local, GBP
• Experience using SEO to drive conversions and door swings for locations and service area businesses
• Collaborate with cross-channel partners, including Paid and stores, in support of holistic search strategies

What You’ll Bring to the Team:

• Minimum 6+ years of SEO experience (both technical and content), in-house or agency
• Bachelors Degree required; Masters Degree a plus.
• Deep working knowledge of Google Business Profile listings and data; for physical and service area businesses
• Demonstrted knowledge of hyper-local content and local ranking factors for physical locations and service area businesses
• A demonstrated track record of increasing rankings, traffic, revenue and door swings for local, while managing and executing SEO strategies and tactics
• Demonstrated success in leading large-scale SEO programs as both a leader and individual contributor
• Understanding of broader digital landscape and SEOs role within the mix, with experience collaborating across channel
• Ability to thrive in a fast-paced, dynamic work environment
• Strong Project Management skills
• In-depth experience with web analytics platforms: Google Analytics, Google Search Console/Bing Webmaster Tools, Google Business Profile Insights, SEMRush, Screaming Frog, etc
• Knowledge of search engine algorithms and ranking methods
• Proficient in MS Office programs: Word, Excel and Powerpoint