Director of Performance Marketing

The Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and ecommerce for all of ASPYR Holdings franchises: Orangetheory® Fitness and Restore Hyper Wellness®.

We are one of the largest franchisee platforms within Orangetheory® Fitness, operating and overseeing 45 studios in San Diego County, Orange County, Long Beach, San Francisco and East Bay regions of California.

In addition, we have added to our portfolio another brand of wellness to complement our brand. Restore Hyper Wellness is the award-winning creator of an innovative new category of care – Hyper Wellness®. Restore delivers expert guidance and an extensive array of cutting-edge health modalities, such as IV drips, cryotherapy, light therapy, and hyperbaric oxygen therapy – all under one roof. These modalities help people feel their best so they can do more of what they love. Restore makes preventative health care and proven recovery and anti-aging therapies more accessible than ever.

Primary Responsibilities:

• Direct, execute, manage, and deliver best-in-class advertising and lead generation campaigns
• Analyze target market information to identify and recommend effective marketing approaches
• Oversee the strategic business alignment of measurement/analytics on behalf of clients
• Track statistics and results to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact
• Provide analytical leadership in cross-channel measurement and clearly present brand message to various audiences
• Utilize informed data to drive media performance via media plans and optimization strategies
• Develop solid relationships with cross-functional teams and client business partners
• Manage, mentor, and develop direct reports to grow them to the next level in their careers
• Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity
• Identify new market segments that will benefit from company products and services
• Maintain knowledge on emerging trends and market players

Qualifications:

• 5+ years' experience managing team(s), preferably in the marketing/media analytics space
• 5+ years of business/marketing analytics experience
• Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis
• Strong team player and interpersonal skills with proven ability to work with cross-functional teams
• Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels
• Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams
• Experience working in/with a marketing agency a plus
• Experience and / or education in Fitness/Wellness a plus

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: One location

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