Digital Marketing Manager Job at Heraeus Incorporated
Main Tasks
· You develop and implement a global digital strategy, including but not limited to customer journeys, the definition of personas and target audiences
· You develop and implement online marketing activities in support of the global marketing communications plan
· You are responsible for independent planning and efficient implementation of online campaigns across different channels (e-mail, social, affiliate, paid search, display, lead generators etc.)
· You plan and implement SEO & social media campaigns
· You will support our online marketing events such as webinars, digital trade shows etc.
· You create analyses and reports for performance monitoring and identify suitable actions and continuous optimization to increase the effectiveness of the campaigns on an ongoing basis
· You will align activities with regional marketeers in APAC, EMEA and the US
· In addition to the operational handling of individual projects, you will also be responsible for managing service providers and agencies
Required Qualifications
· You have successfully completed a degree in economics or a related discipline, preferably with a focus on marketing
· Your profile is rounded off by entrepreneurial spirit, your self-dynamics and creativity, as well as fluent English skills
· Additional language skills are welcome
Job Related Experience
· You have several years professional experience in digital marketing
· With your broad marketing knowledge, you can effectively use all online channels to support sales and marketing initiatives
· You have advanced strategic and implementation skills, a strong focus on the customer, operational passion and a creative mindset for pursuing innovative paths in marketing
· Your strong comprehension and good analytical skills enable you to quickly find your way around new tasks and topics
· Your personality allows you to become an integral part of an international team
Working Experience
· 3-5 years
Leadership Experience
· Not required
Travel Requirement
· 0-25%
Heraeus Precious Metals North America Conshohocken, LLC, is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Supplemental pay types:
- Bonus pay
Work Location: Hybrid remote in West Conshohocken, PA 19428
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