Digital Marketer Job at Alkermes, Inc.
Alkermes is looking for a Product Manager of Digital Marketing to join the VIVITROL® brand team, reporting to the Director of Digital Marketing within the Addiction Franchise. This person will be responsible for leading the development, management, and execution of VIVITROL digital marketing activities supporting the brand’s alcohol and opioid dependence indications. This role will primarily focus on driving digital/non-personal promotion (NPP) initiatives including the execution of VIVITROL marketing programs for healthcare professionals (HCPs) and consumers. This position also involves tracking and optimizing performance for return on investment (ROI) through measuring digital analytics, monitoring key performance indicators (KPIs) and gathering strategic insights to make data-driven business decisions. The candidate must be a highly motivated, experienced individual who can work cross-functionally to align digital marketing activities to core brand objectives and corporate strategies. The role requires someone who is passionate about making a positive impact on the lives of people with complicated, difficult-to-treat diseases, such as addiction.
The position requires a highly motivated individual able to work cross-functionally. Alkermes has recently adopted a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home.
Degree LevelBachelor's Degree
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