Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

Responsible for the hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions

• Execute new email campaigns from initial concept through end-to-end coding/campaign ID tagging within email service provider platform
• Execute mobile messaging including but not limited to, content development, QA, set-up and performance
• Perform Q/A on all aspects of emails (copy, links, tracking, UX, etc.) prior to sends
• Ensure email template/code is in responsive design
• Purge non-deliverable email addresses and opt-outs and data segmentation
• Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum Position Qualifications

• Any experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle
• Any experience with email marketing reputation and list hygiene tools (Litmus, Return Path)
• Any experience using Adobe Analytics
• Any experience in HTML and CSS coding for email specifically
• Thorough knowledge of email and channel regulations; thorough knowledge of CAN SPAM Act
• Strong quantitative skills to analyze data and make informed decisions
• Ability to adapt to changing and evolving business requirements and objectives
• Ability to multi-task and set priorities
• High degree of accuracy and attention to detail
• Understanding of and experience working with large databases
• Understanding of database table design and structure

Desired Previous Experience/Education

• Bachelor's Degree in Marketing, Business, Computer Science or related area preferred
• Any experience with major ESP providers, Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, Pardot, Eloqua, MailChimp, Campaign Monitor
• Any experience using Marketing Cloud solution
• Any experience in AMPscript (Salesforce) or similar dynamic content language a plus
• Any experience with SQL or similar query language a plus
• Any experience with Javascript a plus

Education Level: Bachelor's Desired
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
Regions: General Office- Cincinnati; Any; Mid-Atlantic; Midwest; Mountain; South; West

States: Ohio; Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Oklahoma; Oregon; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming
Keywords:

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are committed to creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

Posting Notes: OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Marketing || Employee || Exempt || Full-Time || None