Community Marketing Associate
About us :
Are you ready to be a part of something big? Arch Fellow is a new and fast growing franchisee of one of the greatest QSR brands in the world – McDonald’s. We own 29 restaurants in and surrounding Dallas, TX and Tulsa, OK. We are trying to set a different tone with an approach to fast food and this brand that is modern progressive and outside-the-box.

About the role:
The community marketing associate is responsible for creating and implementing local marketing strategies focused on driving sales, building brand awareness, and ensuring successful new store/market launches. Through innovative and authentic field marketing plans, and a deep understanding of the McDonald’s customer, this position will strive to connect to local communities, deliver memorable McDonald’s experiences, and drive customer acquisition and retention.
We want a people-person who’s able to foster connections within the community – a leader who understands, lives and breathes our culture so that he/she can create and execute experiences that deliver on our brand promise.
Core Job Duties + Responsibilities:

• Develop best-in-class strategies to connect local initiatives to the overall brand message, and ensure a consistent brand experience across all markets.
• Execute a local marketing plan as an extension of a national seasonal marketing plan, inclusive of events calendar, partnerships, press and budget.
• Manage all communication between the field and home office; act as a liaison, ensuring healthy discussions, touch bases and feedback loops.
• Work with our creative team to develop collateral, assets and toolkits to support local efforts and marketing needs.
• Develop turnkey event and campaign solutions that can be scaled and utilized across a variety of locations or demographics.
• Build short- and long-term grassroots marketing plans in partnership with our events and operations teams to drive traffic and sales.
• Recommend media and advertising opportunities (OOH, sponsorships, etc.) based on store or market needs.
• Understand ROI of efforts; be able to measure success and develop a reporting structure for all online and offline efforts
• Identify and build relationships with local businesses, farmers markets, fitness studios, influencers and media to drive authentic communications.
• Execute strategic field marketing initiatives, including tastings, drops, street teams, and events.
• Hire and oversee ambassadors to support local efforts
• Create and deliver marketing training materials for in-store and operations teams, with a focus on in-store look of success and seasonal marketing campaigns
• Assist operations teams with recruiting efforts for new store openings and marketing launches
• Keep a pulse on local competition and reporting back; be the eyes and ears of your market.
• Drive loyalty by connecting customers with our brand, both in and outside of our restaurants

About you: (minimum requirements)

• 2+ years of field marketing experience, ideally at a restaurant, CPG or startup company
• Superior people skills: you are a social butterfly, and you know what people are thinking even before they say it
• Excellent time management and organizational skills
• Understanding of general marketing, PR and communications
• Enthusiastic and self-motivated team player, with the ability to lead projects proactively
• Demonstrated ability in setting and achieving both short- and long-term priorities and goals
• Strong knowledge of the local market, with ability to leverage psychographic and demographic data to make decisions
• BA/BS required
• Must be willing to travel locally

About our offer:

• A passionate, fun, and positive work environment, with a welcoming and supportive team
• Competitive pay and bonus plan – employees are rewarded for both personal and company-wide performance
• Health, dental, and vision insurance options

Job Types: Full-time, Part-time

Pay: $17.00 - $25.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Language:

• Spanish (Preferred)

Work Location: Multiple Locations

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