About Sacred Heart University:

As the second-largest independent Catholic university in New England, and one of the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers nearly 90 undergraduate, graduate, doctoral and certificate programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. More than 10,000 students attend the University's nine colleges and schools: Arts & Sciences; Communication, Media & the Arts; Social Work; Computer Science & Engineering; Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing; and St. Vincent's College. Sacred Heart stands out from other Catholic institutions as it was established and led by laity. The contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts, and at the same time cultivates students to be forward thinkers who enact change-in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 388 Colleges-2023 Edition, and Best Business Schools-2022 Edition. Sacred Heart is home to the award-winning, NPR-affiliated radio station, WSHU, a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu

View SHU's Faculty Experts Here

Job Description:

The Assistant Director of Marketing will lead departmental efforts for marketing initiatives for the Sacred Heart ice hockey programs. This person will be a main driver in creating and managing marketing and promotional campaigns and associated budgets designed to increase home game attendance and ticket sales. This position works cross-functionally and reports to the Director of Athletic Communications and Marketing with a focus coordinating and executing marketing plans for men's & women's ice hockey, which are designed to meet attendance and ticket sales goals.

Responsibilities Include:

• Oversee the design of effective internal and external marketing and advertising initiatives to increase attendance and revenue.
• Develop and implement new strategies to engage fans at SHU ice hockey games and events. Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid SHU Athletics marketing and sales efforts.
• Coordinate with the athletic communications staff with the execution of social/digital media campaigns that will heighten the program's brand, as well as increase awareness and ticket sales.
• Oversee production and design of sport posters, and other promotional items.
• Coordinate with corporate sponsorship partner on the fulfill sponsorship assets that will enhance the fan experience.
• Work with the assistant director of fan engagement to implement and execute game-night themes to increase revenue, fan engagement and attendance.
• Oversight of Big Red, the SHU athletics mascot, for special events.
• Other Duties As Assigned

Requirements:

Knowledge and Skills Needed:

• Bachelor's degree with related experience in marketing or similar field.
• Significant experience working in a marketing and promotions atmosphere.
• Experience developing written marketing and promotions plans and coordinating special events.
• Knowledge of Microsoft Office and similar computer programs.
• Strong written and oral communication skills.

Additional Information:

Statement of Personal & Organizational Responsibility for Inclusive Excellence

Inclusive Excellence is the recognition that our institution's success is dependent on how well we value, engage, and include the rich diversity of students, staff, faculty, administrators, alums, and surrounding community. It is a mastery of inclusion that fosters a consistent sense of belonging. Inclusive Excellence is aspirational and is the pillar that guides the mission, vision, and function of this unit.

To achieve Inclusive Excellence, our personal and organizational responsibilities are to:

• Actively promote a collegial environment and consciously apply our mission and values to create a culture of inclusion and belonging; a safe space where all may thrive and succeed.
• Participate in educational and developmental activities to increase awareness and competencies of issues related to diversity, equity, inclusion, and belonging; apply that understanding to guide your approach to all aspects of your job and the community as a whole.
• Demonstrate that we are "Stronger Together" as described in the Office for Inclusive Excellence statements.

Application Instructions:

Please apply online, faxes and emails will not be accepted. A cover letter is appreciated.

Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.