The mixed martial arts (MMA) world is not always a lucrative one, especially if you are not a top-tier fighter who garners attention and a strong following. That stark reality often leaves fighters looking outside the cage for additional sources of income. However, as we know all too well, sponsorships are often hard to come by if you aren’t one of the notable and recognizable figures of the sport.

Now, with the recently announced Reebok deal with UFC set to alter the sponsorship landscape we’ve known for quite some time, and eliminate all other sponsors in the Octagon or at UFC related events, it will be even tougher for fighters to bring in other revenue streams while they aren’t fighting.

Ajay Chander, the head of the London-based EPOK Agency, has set out to change that.

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